My Story

The journey of Shine and Sassy is a tale woven with passion, heritage, and a deep love for the essence of South Asian Culture. It all began with a vision to share the enchanting beauty of South Asian jewellery and attire with the world, a vision brought to life by our founder, Priyal Shrestha.

A Seed of Inspiration

Born and raised in a family that cherished South Asian traditions, Priyal grew up surrounded by the captivating allure of intricate jewellery and the timeless elegance of traditional attire. With each piece holding stories of history and culture, Priyal realised the power of these creations to connect generations and bridge the gap between the past and the present.

A Journey of Rediscovery

Life took Priyal on an incredible journey that spanned continents and experiences, but the longing for the colours, textures, and craftsmanship of South Asian jewellery and attire remained constant. The desire to bring the beauty of these pieces to a wider audience, to allow others to experience the same sense of awe and connection, became a mission.

The Birth of Shine and Sassy

With an unwavering commitment to authenticity, Priyal founded Shine and Sassy. This endeavour was not merely a business venture, but a heartfelt dedication to preserving and showcasing the rich heritage of Indian craftsmanship. Every piece curated for Shine and Sassy is carefully selected with an eye for intricate details and a reverence for the stories they tell.

Empowering Elegance

Shine and Sassy was built on the belief that beauty is a powerful tool for empowerment. Every jewellery piece and attire ensemble offered is a testament to the uniqueness of the individuals who wear them. Priyal's vision was not just to sell products, but to provide a means for people to express their individuality and radiate confidence through elegant adornment.

A Call to Celebrate

Today, Shine and Sassy stands as a platform where tradition meets elegance, and heritage meets modernity. Priyal's journey of rediscovery, inspiration, and dedication has created a space where individuals from all walks of life can embrace the beauty of South Asian culture.

As Priyal's story continues to unfold, the heart of Shine and Sassy beats with the passion to share the stories of South Asian craftsmanship, one exquisite piece at a time. Join us in this celebration of culture, elegance, and empowerment.

With gratitude for being part of our story, The Shine and Sassy Team